{"id":6102,"date":"2025-12-05T14:12:49","date_gmt":"2025-12-05T14:12:49","guid":{"rendered":"https:\/\/4guysmagazine.com\/?p=6102"},"modified":"2025-12-05T14:12:52","modified_gmt":"2025-12-05T14:12:52","slug":"andrew-christian-closes-iconic-gay-underwear-brand-we-made-people-feel-seen","status":"publish","type":"post","link":"https:\/\/4guysmagazine.com\/?p=6102","title":{"rendered":"Andrew Christian closes iconic gay underwear brand: ‘We made people feel seen’"},"content":{"rendered":"\n

After more than 20 years outfitting queer people with intimate apparel, Andrew Christian announced that the website of his eponymous brand is officially down.<\/h2>\n\n\n\n

In a post on social media on Tuesday, the founder of the iconic underwear brand,\u00a0Andrew Christian, announced that the company would be shutting down after two decades in business. He told\u00a0Queerty<\/a><\/em>\u00a0in a recent interview that the fashion industry is facing new challenges amid the rise of fast fashion and the contentious current political landscape.<\/p>\n\n\n\n

“There\u2019s been a clear shift in consumer behavior, with many people \u2014 especially younger generations \u2014 buying from fast fashion platforms like Shein and Temu, where you can get underwear for $3,” he said. “Along with the dumping of Chinese fast fashion into our market, the political climate seems to have made it unpopular for large companies to invest in gay brands. There\u2019s a reluctance to associate with LGBTQ<\/a>+ focused businesses that simply wasn’t there a few years ago.\u201d<\/p>\n\n\n\n

Christian wrote a heartfelt statement<\/a> to his followers on X that reads, “Today, with tears, gratitude, and a heart full of memories, we close the Andrew Christian website. It’s with a heavy but deeply grateful heart that we say goodbye.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Christian bowed out of the business with grace in a final Instagram post, accompanied by another statement. “As I take this final bow, I just want to say thank you \u2014 to everyone who believed in me, my work, and the world we created together,” his caption reads. “What began as a queer kid’s survival turned into a movement of self-expression, visibility, and unapologetic joy. Together, we didn’t just make clothes \u2014 we made space. We built a community. We made people feel seen. Closing this chapter is emotional, but my heart is full because of you.”<\/p>\n","protected":false},"excerpt":{"rendered":"

After more than 20 years outfitting queer people with intimate apparel, Andrew Christian announced that the website of his eponymous brand is officially down. In a post on social media on Tuesday, the founder of the iconic underwear brand,\u00a0Andrew Christian, announced that the company would be shutting down after two decades in business. He told\u00a0Queerty\u00a0in<\/p>\n","protected":false},"author":3,"featured_media":6104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-6102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-menunderwear"},"_links":{"self":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6102"}],"version-history":[{"count":1,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6102\/revisions"}],"predecessor-version":[{"id":6105,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6102\/revisions\/6105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/6104"}],"wp:attachment":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}