{"id":6414,"date":"2026-02-05T15:41:45","date_gmt":"2026-02-05T15:41:45","guid":{"rendered":"https:\/\/4guysmagazine.com\/?p=6414"},"modified":"2026-02-05T15:41:49","modified_gmt":"2026-02-05T15:41:49","slug":"taylor-zakhar-perez-heats-up-lacostes-2026-underwear-campaign-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/4guysmagazine.com\/?p=6414","title":{"rendered":"Taylor Zakhar Perez Heats Up Lacoste\u2019s 2026 Underwear Campaign \u2014 What You Need to Know"},"content":{"rendered":"\n
\"Taylor<\/figure>\n\n\n\n

Everybody\u2019s talking about it.<\/em> Hollywood heartthrob Taylor Zakhar Perez<\/strong> is front and center once again as the face of Lacoste\u2019s 2026 underwear campaign<\/strong>, and the internet is going wild<\/em>. <\/p>\n\n\n\n

\"Taylor<\/figure>\n\n\n\n

The campaign includes dynamic footage and imagery of Perez in relaxed yet striking scenes \u2014 from locker room moments to energized movement \u2014 creating buzzworthy content<\/em> that people are sharing across platforms.<\/p>\n\n\n\n

\"Taylor<\/figure>\n\n\n\n

Taylor Zakhar Perez\u2019s return to the Lacoste underwear spotlight isn\u2019t just about beautiful images \u2014 it\u2019s about a\u00a0cultural fashion statement<\/strong>\u00a0that blends effortless confidence with wardrobe essentials. Whether you\u2019re a fashion enthusiast or general audience, this campaign has become\u00a0one of the defining style moments of early 2026<\/em>.\u00a0\u00a0<\/p>\n\n\n\n

\"Taylor<\/figure>\n\n\n\n
\"Taylor<\/figure>\n\n\n\n

In commentary about the campaign, Perez described it as \u201cintimate, powerful, and honest,\u201d<\/strong> celebrating personal confidence and the brand\u2019s legacy of craftsmanship. He also mentioned his excitement about representing a collection that feels both natural and bold<\/em>.<\/p>\n\n\n\n

\"Taylor<\/figure>\n\n\n\n

Lacoste has unveiled its newest underwear campaign<\/strong>, featuring Perez in a series of sleek, intimate images shot in a Parisian gym locker room \u2014 a setting that combines athletic energy with understated sensuality.  <\/p>\n\n\n\n

\"Taylor<\/figure>\n\n\n\n
\"Taylor<\/figure>\n\n\n\n
\"Taylor<\/figure>\n\n\n\n
    \n
  • Photographed by Angelo Pennetta and directed by Simon Cahn.\u00a0\u00a0<\/li>\n\n\n\n
  • Styled by Jason Bolden, emphasizing clean lines and modern masculinity.\u00a0\u00a0<\/li>\n\n\n\n
  • Visuals mix minimal fashion with lifestyle storytelling.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n
    \"Taylor<\/figure>\n\n\n\n
    \"Taylor<\/figure>\n\n\n\n
    \"Taylor<\/figure>\n\n\n\n

    This campaign moves away from flash and spectacle, instead favouring\u00a0authentic moments and confident simplicity<\/strong>\u00a0\u2014 qualities that resonate strongly with today\u2019s fashion-savvy audience.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Everybody\u2019s talking about it. Hollywood heartthrob Taylor Zakhar Perez is front and center once again as the face of Lacoste\u2019s 2026 underwear campaign, and the internet is going wild.  The campaign includes dynamic footage and imagery of Perez in relaxed yet striking scenes \u2014 from locker room moments to energized movement \u2014 creating buzzworthy content that people are sharing across platforms. Taylor<\/p>\n","protected":false},"author":7,"featured_media":6415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-6414","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-menunderwear"},"_links":{"self":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6414"}],"version-history":[{"count":1,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6414\/revisions"}],"predecessor-version":[{"id":6416,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6414\/revisions\/6416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/6415"}],"wp:attachment":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}