{"id":6522,"date":"2026-03-09T14:47:28","date_gmt":"2026-03-09T14:47:28","guid":{"rendered":"https:\/\/4guysmagazine.com\/?p=6522"},"modified":"2026-03-09T14:47:32","modified_gmt":"2026-03-09T14:47:32","slug":"demnas-first-collection-for-gucci-is-already-available-to-shop","status":"publish","type":"post","link":"https:\/\/4guysmagazine.com\/?p=6522","title":{"rendered":"Demna’s First Collection for Gucci Is Already Available to Shop"},"content":{"rendered":"\n

Just a week after its Milan show, you can shop Gucci Primavera online today.<\/h2>\n\n\n\n

It’s been exactly one week since Gucci celebrated Demna’s new reign as creative director at Gucci with a runway show in Milan. The show, which featured both women’s and men’s collections, showed off new versions of our favorite loafers, classic T-shirts, and plenty of accessories like belts and bags. After a runway show’s debut, we typically have to wait around six months for the collection to make its way into stores. So imagine our surprise when we discovered that Demna’s first collection, aptly named Gucci Primavera<\/a>, is already available to shop online.<\/p>\n\n\n\n

\"gucciDaniele Venturelli\/\/Getty Images<\/p>\n\n\n\n

\"gucciVictor Virgile\/\/Getty Images<\/p>\n\n\n\n

According to Gucci, this new collection “establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at the core of Gucci. It informs ideas of lightness, ease, comfort, and body-aware silhouettes, driven by rigorous product development that has allowed the House to create the ultimate seamless garments and pieces cut as close as possible to the body, a quintessentially Gucci sensibility.”<\/p>\n\n\n\n

The pieces that are currently for sale\u2013a “curated selection,” of “See Now, Buy Now” items, as Gucci puts it\u2013are a mix of old classics and new silhouettes. Some are poised to become instant wishlist items, like the biker jacket<\/a> with red racing stripes, or the Cupertino Loafer<\/a> that make us reconsider the iconic Horsebit loafer.<\/p>\n\n\n\n

Clearly Demna, who was previously the creative director of Balenciaga, is doing more than just trying to evolve Gucci’s DNA. While creating a moodier version of the brand we’ve come to rely on for bold hues and offbeat styling everything, he’s also switching up how consumers shop high fashion to begin with. A new collection becoming available just a week after its runway debut? That might actually be groundbreaking.<\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Tag<\/a><\/figure>\n\n\n\n
Gucci Tag Small Belt Bag<\/h6>\n\n\n\n

$1,300 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Cut<\/a><\/figure>\n\n\n\n
Gucci Cut GG Marmont Belt<\/h6>\n\n\n\n

$620 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Trademark<\/a><\/figure>\n\n\n\n
Gucci Trademark Crystal Ring<\/h6>\n\n\n\n

$430 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Tag<\/a><\/figure>\n\n\n\n
Gucci Tag Small Crossbody Bag<\/h6>\n\n\n\n

$1,300 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Stirrup<\/a><\/figure>\n\n\n\n
Gucci Stirrup Motif Bangle Bracelet<\/h6>\n\n\n\n

$900 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Cupertino<\/a><\/figure>\n\n\n\n
Gucci Cupertino Loafer<\/h6>\n\n\n\n

$980 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Giovanni<\/a><\/figure>\n\n\n\n
Gucci Giovanni Loafer<\/h6>\n\n\n\n

$1,090 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Leather<\/a><\/figure>\n\n\n\n
Gucci Leather Biker Jacket<\/h6>\n\n\n\n

$8,900 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Perforated<\/a><\/figure>\n\n\n\n
Gucci Perforated Stretch Leather Zip Jacket<\/h6>\n\n\n\n

$6,900 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Technical<\/a><\/figure>\n\n\n\n
Gucci Technical Silk Poplin Zip Jacket<\/h6>\n\n\n\n

$3,100 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Technical<\/a><\/figure>\n\n\n\n
Gucci Technical Silk Poplin Pants<\/h6>\n\n\n\n

$1,800 at Gucci<\/a><\/p>\n\n\n\n

<\/a><\/p>\n\n\n\n

\"Nylon<\/a><\/figure>\n\n\n\n
Gucci Nylon Cargo Pants<\/h6>\n\n\n\n

$1,450 at Gucci<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Just a week after its Milan show, you can shop Gucci Primavera online today. It’s been exactly one week since Gucci celebrated Demna’s new reign as creative director at Gucci with a runway show in Milan. The show, which featured both women’s and men’s collections, showed off new versions of our favorite loafers, classic T-shirts,<\/p>\n","protected":false},"author":3,"featured_media":6523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-6522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashioncollections"},"_links":{"self":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6522"}],"version-history":[{"count":1,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6522\/revisions"}],"predecessor-version":[{"id":6524,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/6522\/revisions\/6524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=\/wp\/v2\/media\/6523"}],"wp:attachment":[{"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4guysmagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}