Coach’s most recent runway presentation, which took place during New York Fashion Week, caused quite a stir. The creative director of the fashion brand, Stuart Vevers, unveiled the spring 2023 collection to the public. Coach also used the occasion to introduce its new global ambassador, Lil Nas X.
Lil Nas X made his first appearance on a runway to commemorate the event. According to Coach, Lil Nas X exemplifies its new age of “Expressive Luxury” and the company’s ambition for the future generation of consumers. Soon, Lil Nas X will step into the spotlight as the lead in his very first Coach ad campaign.
Stuart Vevers has based the spring collection for Coach on the brand’s American roots. The collection celebrates the beauty of imperfection and features items built with several lifetimes in mind. The collection explores the fluidity and circularity of fashion and pop culture via the use of one-of-a-kind garments and accessories made from materials such as reused leather jackets and football leather, as well as hand-knit fisherman’s sweaters and distressed denim. By reworking a variety of styles and so bridging the gap between the past and the present, Coach subverts the concept of traditional Americana.
According to Vevers, the designer’s goal for the spring collection was to “evolve notions of luxury that place an emphasis on perfection.” Vevers explains, “Inspired by the next generation’s fluid approach to fashion; the collection celebrates pieces that become more beautiful the more they are worn and loved, and references to the past rediscovered in the present.”
Vevers reveals, “To tell this story on the runway, I imagined a Coach world inspired by New York City’s piers, a place with a unique cultural legacy, and a unique feeling of possibility.” The creative director of Coach adds, “I was also thrilled to partner with Lil Nas X on his first runway show as part of our presentation—he is the epitome of the next generation’s inspiring approach to self-expression.”
The singer Lil Nas X says of his debut for Coach, “It was such a fun experience being part of the Coach show and walking on my first runway ever.” Lil Nas X also says, “I’m super excited to make my debut as a face of Coach, a fashion house that believes in a lot of the same things as me. I can’t wait to share all of the other amazing things I’ve been working on with Stuart and his team very soon.”