Shawn Mendes, Kate Moss and Yungblud were among the stars in attendance on Sunday.
The lashing New York rain couldn’t stop the stars from turning out for Tommy Hilfiger’s return to New York Fashion Week at the newly launched Tommy Factory space in Brooklyn on Sunday (11 September).
There was a lot more to think about than just the weather, with an immersive experience including real-life models, a digital runway, art installations, NFTs and a trip to the metaverse.
Lady Bunny’s infamous giant wig bopped about with the New York Skyline as a backdrop as the legendary drag star DJ’ed crowds to their seats and Travis Barker de-robed before pounding the drums, closing the show, as the models walked the finale runway.
In the flesh, Tommy Hilfiger continued to demonstrate it’s clout with heavyweight celebrities with a slew of big names, including Kate Moss; Yungblud; Lisa Rinna; Kourtney Kardashian and Momager Kris Jenner.
Shawn Mendes graced the red carpet with his presence (and his arms), as well as John Legend, Anthony Ramos and everyone’s favourite muse, Julia Fox, who walked the show. As guests milled around the immersive Tommy Factory playground, Roblox played on the screens around them.
The physical show was live streamed for the Roblox community, whilst the metaverse catwalk added another element of the uncanny to the Fall ’22 show, which was ‘See now, buy now’.
Tommy Hilfiger’s Fall ’22 collection reverses the brand’s ’90s hip-hop era, whilst also injecting plenty of fresh new elements into the Tommy Hilfiger wardrobe.
One of the new innovations was the unveiling of the new TH monogram, created in partnership with artist Fergus Purcell, which made its way onto everything from denim jackets and jeans, to caps, bags, boots and hats. The print worked particularly well head to toe, mixing and matching the size of the print, giving us much-needed maximalism as the fashion industry fully opens up again to the world.
Oversized silhouettes and lots of layering were pulled together not just by the monogram, but also the signature all-American Tommy Hilfiger colour palette of navy, red and white and collegiate heritage purples and yellows that were giving Cher (Horowitz of Clueless fame, that is.)
British designer Richard Quinn (whose collection was attended by the late Queen Elizabeth II) remixed the traditional Americana codes, with contemporary streetwear-inspired twists, giving oversized and elongated proportions to the clothes.
Quinn’s familiar florals bloomed, with embroidered blossoms, and busy bursts of flowers that paired with the petals found on the TH monogram print felt fresh and worked well with the heavy monogramming, delivering us sensory overload in the best way.
Thickly striped rugby shirts, colour-coordinated varsity jackets, heavily monogrammed scarves and lots of layers really hammered home the collegiate aesthetic to the Fall ’22 collection. With the addition of super cool pieces such as oversized puffer jackets, school ties, check prints and power suit tailoring, the collection looked like what the achingly cool cast of the new Gossip Girl reboot should be sporting to school.
The collection mixed streetwear and formalwear and elevated outerwear and plenty of camel and sand that kept an equilibrium of chicness and fun.
Just like the space, it was hosted in, Tommy Hilfiger’s Fall ’22 collection gave attendees an overwhelming amount to look at, with every scrunched sleeve, ruched glove and ’90s-inspired untucked shirt carefully curated by show stylist Katie Grand.
The experience was everything, everywhere, all at once: a true fireworks show of exciting and new concepts for the brand, after three years away from New York Fashion Week.
See more at uk.tommy.com.
