The Origins of Speedo
Speedo’s journey began in 1914 when Alexander MacRae, a young Scottish immigrant, started the company in Australia
Initially named ‘Fortitude’, it wasn’t until 1928 that the brand was coined ‘Speedo’, reflecting the speed and efficiency that the company strived for in its swimwear designs.
As the brand grew, it expanded beyond Australian shores, reaching the United States in the 1930s. The Speedo swimwear was quickly accepted in countries with strong swimming cultures, but its reception varied globally, often aligning with the country’s attitudes towards competitive swimming and beach culture.
In different cultures, Speedo’s swimwear has been embraced or rejected to varying degrees. In regions where modesty in attire is emphasized, such as some Middle Eastern and Asian countries, the revealing nature of traditional Speedo briefs met resistance. Conversely, in Western Europe and Australia, they became a common sight on beaches and at pools.
A Sporting Chance
Speedo gained prominence through its association with competitive swimming. The brand became synonymous with performance and was worn by Olympic gold medalists, which helped cement its reputation as the choice of champions.
The Fabric of Innovation
Speedo has been at the forefront of swimwear technology. They introduced nylon into their designs in the 1950s, and in the 2000s, they developed the LZR Racer suit, which contributed to numerous world records, although it was later banned from competition for providing an unfair advantage.