Milan Women’s Fashion Week’s latest edition became the chosen stage for DSQUARED2 to celebrate its anniversary with a show that swiftly turned into one of the season’s most talked-about moments. Dean and Dan Caten honoured their legacy with a surge of unexpected, much-needed vitality in an industry so often steeped in restraint. On the catwalk, a striking line-up led by Doechii and Naomi Campbell embodied the house’s irreverent and magnetic spirit.
That same intensity now reappears in visual form. The Fall/Winter 2025 campaign, shot by Mert Alas & Marcus Piggott, magnifies the show’s epic nocturnal narrative under the creative direction of the Caten twins in partnership with Giovanni Bianco. What emerges is a tribute to three decades of excess, rebellion and longing.
Rendered in black and white, the imagery captures fleeting moments of raw connection amid the intoxicating chaos of an endless celebration. Irina Shayk, Louis Baines, Alex Consani, and Victor Perez headline an eclectic cast where long-standing muses mingle with fresh faces, reaffirming DSQUARED2’s gift for reinvention without forsaking its essence.
Sweat, glamour, and hedonism radiate from every frame: beauty here refuses to stand still — it shifts, unravels, and dances. The result is an ode to refined disorder that only D2 can translate into cult fashion.
Far beyond a simple anniversary, this campaign demonstrates that the label continues to set the pace with the same daring, provocative and liberated energy that defined its birth. In the DSQUARED2 universe, the party never ends.
Have a look at the Fall/Winter 2025 campaign below:
