After more than 20 years outfitting queer people with intimate apparel, Andrew Christian announced that the website of his eponymous brand is officially down.
In a post on social media on Tuesday, the founder of the iconic underwear brand, Andrew Christian, announced that the company would be shutting down after two decades in business. He told Queerty in a recent interview that the fashion industry is facing new challenges amid the rise of fast fashion and the contentious current political landscape.
“There’s been a clear shift in consumer behavior, with many people — especially younger generations — buying from fast fashion platforms like Shein and Temu, where you can get underwear for $3,” he said. “Along with the dumping of Chinese fast fashion into our market, the political climate seems to have made it unpopular for large companies to invest in gay brands. There’s a reluctance to associate with LGBTQ+ focused businesses that simply wasn’t there a few years ago.”
Christian wrote a heartfelt statement to his followers on X that reads, “Today, with tears, gratitude, and a heart full of memories, we close the Andrew Christian website. It’s with a heavy but deeply grateful heart that we say goodbye.”
Christian bowed out of the business with grace in a final Instagram post, accompanied by another statement. “As I take this final bow, I just want to say thank you — to everyone who believed in me, my work, and the world we created together,” his caption reads. “What began as a queer kid’s survival turned into a movement of self-expression, visibility, and unapologetic joy. Together, we didn’t just make clothes — we made space. We built a community. We made people feel seen. Closing this chapter is emotional, but my heart is full because of you.”
