It seems that now is the chosen moment for major fashion houses to unveil their campaigns. Amid a flood of images and announcements, Saint Laurent has made its presence felt. The French maison, under the creative direction of Anthony Vaccarello, introduces its Spring 2026 campaign, once again dominating social media thanks to the magnetic Bella Hadid.
Yet the story does not revolve solely around her. Alongside Hadid, Mark Eydelshteyn and Mubarak answer the call of the house, posing before the lens of Glen Luchford, a frequent collaborator and pivotal figure in shaping Saint Laurent’s visual language over recent years. Together, they embody different attitudes within a singular vision: nocturnal, refined, and charged with tension.
Captured with a distinct analogue quality, the photographs exude a vintage aesthetic that harmonises effortlessly with the collection. Grain, lighting, and composition enhance a cinematic intimacy, while the garments’ colours—sometimes vibrant, always precise—break through as a striking counterpoint, echoing the signature palette of the brand. It is within this contrast that the campaign finds its strength.
The Spring 2026 collection features sharp silhouettes, restrained sensuality, and a sophistication that never feels contrived. Vaccarello continues to refine the Saint Laurent language, delivering a vision that intertwines desire, modernity, and an enduring timelessness, reflected both in the clothing and the accompanying imagery.
More than a simple campaign, Saint Laurent delivers a coherent and powerful visual statement, reaffirming its place in contemporary fashion consciousness. Even amid a crowded calendar, the maison demonstrates once again its ability to capture attention.
Check out Saint Laurent’s Spring 2026 campaign below:
