Just a week after its Milan show, you can shop Gucci Primavera online today.
It’s been exactly one week since Gucci celebrated Demna’s new reign as creative director at Gucci with a runway show in Milan. The show, which featured both women’s and men’s collections, showed off new versions of our favorite loafers, classic T-shirts, and plenty of accessories like belts and bags. After a runway show’s debut, we typically have to wait around six months for the collection to make its way into stores. So imagine our surprise when we discovered that Demna’s first collection, aptly named Gucci Primavera, is already available to shop online.
According to Gucci, this new collection “establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at the core of Gucci. It informs ideas of lightness, ease, comfort, and body-aware silhouettes, driven by rigorous product development that has allowed the House to create the ultimate seamless garments and pieces cut as close as possible to the body, a quintessentially Gucci sensibility.”
The pieces that are currently for sale–a “curated selection,” of “See Now, Buy Now” items, as Gucci puts it–are a mix of old classics and new silhouettes. Some are poised to become instant wishlist items, like the biker jacket with red racing stripes, or the Cupertino Loafer that make us reconsider the iconic Horsebit loafer.
Clearly Demna, who was previously the creative director of Balenciaga, is doing more than just trying to evolve Gucci’s DNA. While creating a moodier version of the brand we’ve come to rely on for bold hues and offbeat styling everything, he’s also switching up how consumers shop high fashion to begin with. A new collection becoming available just a week after its runway debut? That might actually be groundbreaking.
Gucci Tag Small Belt Bag
Gucci Cut GG Marmont Belt
Gucci Trademark Crystal Ring
Gucci Tag Small Crossbody Bag
Gucci Stirrup Motif Bangle Bracelet
Gucci Cupertino Loafer
Gucci Giovanni Loafer
Gucci Leather Biker Jacket
Gucci Perforated Stretch Leather Zip Jacket
Gucci Technical Silk Poplin Zip Jacket
Gucci Technical Silk Poplin Pants
